Richard Crettenden
Richard has served in senior positions with market leading companies for over 30 years and as such he has grown with the supermarket industry trends and changing market place conditions.
Richard has over 35 years of Grocery Industry experience and has worked for companies in key sales positions such as:
Johnson & Johnson
Sales Representative
Sales Supervisor
Sabco
Sales Manager
State Manager
Safcol
State Manager
National Sales Manager
Southern Farmers Group
National Account Manager Brokerage

Super-Marketers is a family business, consisting of the senior management team of Richard & Heather Crettenden. The Super-Marketers sales team is managed by Philip Harris formerly Sth. Aust. Sales Manager for Herron Pharmaceuticals. The team consists of personnel that have gained their experience over many years with companies like Arnotts biscuits, Peters Dairy, Safcol, Johnson & Johnson, SABCO, Counterpoint Marketing, Friskies Petcare & Herron Pharmaceuticals and are dedicated to providing the highest level of in store representation.

Super-Marketers provide for representation and merchandising in Coles, Woolworths, IGA, and Foodland.
Our call frequency is weekly to monthly depending on the grade of the stores.
Below is an outline of our services we provide to our clients.
Independent Merchants
Field Representation for Adelaide metropolitan areas and environs, South Australia country ( Mid North, Riverland, South East, Yorke Peninsular and Northern Territory ).
Key Account Representation for new line presentation, promotional planning, business reviews, co-operative advertising control and review.
I.G.A. - Metcash
Foodland
Major independent groups are Drakes, Chapleys, Romeos & Eudunda Farmers.

Chain Stores
Store level activity
Shelf management
Plano gram implementation/compliance.
Promotional compliance (Display/pricing)
Range classification compliance
Retail pricing compliance
Stock rotation
Shelf stock condition check
Stock holding check/fill. (Auto stocking verification)
Fixture stock presentation

Reporting
Distribution audits, price surveys, promotional audits/compliance and competitor activity.

The allocation of PALM ONE hand held units to all field staff represents an important investment in value adding to the services that we provide to our Clients.  We have ensured that the use of hand held units will provide our field force with a very professional tool to keep store staff up to date with products, pack changes, special deals, advertising (print & television)
We are very aware that the incorrect usage of hand held units can detract from the daily activities of in-store responsibilities and the main use for these tools is to gather & report on ranging/distribution compliance.